Natalia Bayona

Natalia Bayona

Innovation and Digital Transformation @ UNWTO

A Digital Transformation Strategy for Tourism

The Destination Stage

The tourism industry has traditionally been one of the best and earliest adopters of the latest technological advances in the interest of business. However, not all organizations have proven able to do it at the same speed, and many have lagged behind. not embracing a deep digital transformation and understanding the benefits of a digital […]