GATHERING GLOBAL TOURISM INNOVATORS

16th – 18th November, 2021

WHAT IS THE LISBON TOURISM SUMMIT?

As the pandemic fades, the tourism sector tries to bounce back. This is why the industry players are looking for innovative solutions that drive sales, enhance customer experiences and ensure smarter operations.

The Lisbon Tourism Summit is a hybrid event, where you will get a chance to learn with international experts and tourism professionals on the biggest trends of the sector.

This is the moment to focus on the Future. And that Future is Now.

Welcome to the annual event dedicated to the tourism industry and its latest innovations.

EXPERT PANELS
WORKSHOPS
KEYNOTES
STARTUP PITCHES

WHAT IS IMPACTING THE TOURISM AND TRAVEL INDUSTRY NOWADAYS?

The 2021 edition of the Lisbon Tourism Summit will focus on Digitalization and will cover the following topics:

Data Driven Sales & Communication

Enhanced Travel Experience

Smart Operations

HANDS ON
WORKSHOPS

Learn how to execute high-impact customer experience strategies, become a data-driven marketing & sales company and transform your operations by using technology-enabled and automated connectivity & intelligence.

Workshop 1

Digital transformation for Hospitality & Tourism 4.0 in Intelligent Cities

15 November

Jorge Carrola Rodrigues

Invited Assistant Professor | NOVA IMS Information Management School

Find out how digital technologies are enabling new business models for hospitality and tourism organisations.

This workshop will go through the evaluation of organisational readiness for digital transformation, where the focus will be given to aspects such as human capital, organisational agility, value creation, and customer-centric value, among other factors.

Workshop 2

Data-Driven Customer Segmentation

16th November

Nuno António

ITBASE/Wareguest CTO and Nova IMS Invited Assistant Professor

Profiling or segmenting customers solely based on the trip type, trip goal, or origin is incompatible with today’s marketing practices. To personalize and pinpoint their message, marketeers need to take advantage of the data at their disposal (e.g., demographics, trip length, lead time, etc.).

In this workshop, you will see how data-driven marketing techniques can help marketeers create better profiling and segmentation models for their customers.

Workshop 3

Customer Delight by Design

17 November | 16:30 (GMT)

Ana Antunes

Senior Innovation Expert at Beta-i

As tourism starts to re-emerge, it is time to re-establish relationships with clients. But we have all been changed with this pandemic and so have the needs, expectations, and desires of tourists towards their experiences.

Businesses in tourism need to craft their experiences to this “new” customer. This workshop is about “Customer Centricity” and we will share a mindset and tools to help companies and industry professionals to create amazing client experiences, through client insight.

WHO IS THE LISBON TOURISM SUMMIT FOR?

The Lisbon Tourism Summit is for tourism industry professionals, experts, entrepreneurs or students in the field of travel, hospitality, entertainment, leisure tourism activities, and travel tech startups seeking to meet and cooperate with leading organisations in the tourism sector.

SPEAKERS AND
PANELISTS

Rowena Hennigan

Rowena Hennigan

Lecturer and Company Founder of RoRemote, Remote Work Expert

Gabriele Horcher

Gabriele Horcher

Communication scientist, entrepreneur, keynote and transformational speaker, bestselling author

Chris Carmichael

Chris Carmichael

Head of Corporate Innovation @ TUI Musement

Carlos Cendra Cruz

Carlos Cendra Cruz

Sales & Marketing Director @ Mabrian Technologies

Miguel Rolinho Clemente

Miguel Rolinho Clemente

Co-founder @ nøytrall

Steven Murray

Steven Murray

Head of Future Developments @ Zomato

Ricardo Figueiredo

Ricardo Figueiredo

Co-founder & CEO @ Luggit

Felipe Ávila da Costa

Felipe Ávila da Costa

Co-founder & CEO @ Infraspeak

Jorge Carrola Rodrigues

Jorge Carrola Rodrigues

Invited Assistant Professor @ NOVA IMS Information Management School

Mariana Barbosa

Mariana Barbosa

Head of PR & Communication @ Coverflex | ECO newspaper contributor | "O livro dos fazedores" author

André Forte

André Forte

Communications and Community Manager @ Start-up Portugal

Diego Acuña

Diego Acuña

Country Manager - UK @ The Data Appeal Company

Letizia Elia

Letizia Elia

Head of Business Development and Member of the Board of Switzerland Tourism

André Gonçalves

André Gonçalves

Senior Project Manager @ Beta-i

Mário Cruz

Mário Cruz

Head of Marketing @ Stratio

Sérgio Guerreiro

Sérgio Guerreiro

Senior Director for Knowledge Management and Innovation @ Turismo de Portugal

José Pedro Almeida

José Pedro Almeida

Founder & CEO @ XLR8rm

Tiago Araújo

Tiago Araújo

Co-founder & CEO @ HiJiffy

Manuel Nery Nina

Manuel Nery Nina

Co-Founder and CCO @ GoParity

Alba Lajusticia

Alba Lajusticia

City and Region Coordinatory of Barcelona Tourism Observatory

More Coming Soon

Agenda

Day -1 | 15 November

  • Afternoon
  • 16:30Workshop: “Digital transformation for Hospitality & Tourism 4.0 in Intelligent Cities”

    Jorge Carrola Rodrigues – Invited Assistant Professor @ NOVA IMS Information Management School

Day 1 | 16 November

  • Morning
  • 10:00LTS21 Opening Show

    Host: Mariana Barbosa – Head of PR & Communication @ Coverflex, ECO newspaper contributor, “O livro dos fazedores” author

  • 10:05Opening Remarks by the President of Turismo de Portugal, Dr. Luís Araújo
  • 10:15Keynote: “The New Nomad: assessing the market value, needs and considerations in this emerging sector”

    Rowena Hennigan – Lecturer and Company Founder, Remote Work Expert, on her Keynote Remote Work & Future of Work Expert.

  • 10:45#LTSQuest
  • 10:50Innovation Moment 1

    Carlos Mondragon – CEO & Co-founder, Boxtolife

  • 11:00Break: 1:1 with Keynote speaker
  • 11:20Innovation Sparks 1

    Manuel Costa – Zodomus

  • 11:30Panel: “Big data and sustainability – new drivers of destination marketing”

    Moderator:
    André Forte – Communications and Community Manager @ Start-up Portugal

    Panelists:

    Diego Acuna – Country Manager – UK @ The Data Appeal Company

    Letizia Elia – Head of Business Development and Member of the Board of Switzerland Tourism

    Carlos Cendra Cruz – Sales & Marketing Director @ Mabrian Technologies

    Alba Lajusticia – City and Region Coordinator of Barcelona Tourism Observatory

  • 12:10Closing Remarks
  • Afternoon
  • 16:30Workshop: “Data Driven Customer Profiling and Segmentation”

    Nuno António – ITBASE/Wareguest CTO and Invited Assistant Professor @ NOVA IMS Information Management School

Day 2 | 17 November

  • Morning
  • 10:00LTS21 Opening day 2

    Host: Mariana Barbosa – Head of PR & Communication @ Coverflex, ECO newspaper contributor, “O livro dos fazedores” author

  • 10:05Keynote: “AI – The (R)evolution in Communication”

    Gabriele Horcher – Communication Scientist, Entrepreneur, Keynote and transformational speaker, Bestselling author

  • 10:35#LTSQuest
  • 10:40Innovation Moment 2

    Joseph Deutsch – VP Sales & Marketing, Parsempo

  • 10:50Break: 1:1 with Keynote speaker
  • 11:10Innovation Sparks 2

    Daniel Maurice-Vallerey – Yello

  • 11:20Panel: “Smart cities – how to successfully optimise operations through technology”

    Moderator:
    André Gonçalves – Senior Project Manager @ Beta-i

    Panelists:

    Mario Cruz – Head of Marketing @ Stratio

    Steven Murray – Head of Future Projects @ Zomato Portugal

    Miguel Rolinho Clemente – Co-founder @ nøytrall

    Manuel Nery Nina – Co-Founder and CCO @ GoParity

  • 12:00Closing Remarks
  • Afternoon
  • 16:30Workshop: “Customer Delight by Design”

    Ana Antunes – Senior Innovation Expert @ Beta-i

Day 3 | 18 November

  • Morning
  • 10:00LTS21 Opening day 3

    Host: Mariana Barbosa – Head of PR & Communication @ Coverflex, ECO newspaper contributor, “O livro dos fazedores” author

  • 10:05Panel: “The role of startups during the pandemic and in a post-covid environment”

    Moderator:
    Sérgio Guerreiro – Senior Director for Knowledge Management and Innovation @ Turismo de Portugal

    Panelists:

    Felipe Ávila da Costa – Co-founder & CEO Infraspeak

    José Pedro Almeida – Founder & CEO XLR8rm

    Tiago Araújo – Co-founder & CEO HiJiffy

    Ricardo Figueiredo – Co-founder & CEO LUGGit

  • 10:50#LTSQuest
  • 10:55Innovation Sparks 3

    Annina Koskiola – Proximi.io

    Júlio Cesar – Shake to Win

    Fernando Jardim – Tripr

  • 11:05Keynote: “Finding the future of holidays”

    Chris Carmichael – Head of Corporate Innovation @ TUI Musement

  • 11:35Break: 1:1 with Keynote speaker
  • 11:55Innovation Sparks 4

    Ricardo Fernandes – Turno.pt

    Michael Nguyen – Piippay

  • 12:05Special Guest Speaker

    Rui Inácio – Director for regional policy @ National Agency for Development & Cohesion (AD&C)

  • 12:25Closing Remarks
  • 12:30Closing Remarks by Secretary of State for Tourism of Portugal, Dra. Rita Marques
  • 12:35Event Wrap-up & #LTSQuest winner announcement
  • Afternoon
  • 18:00Networking Event – Live & Happy Hour at Pestana Palace Lisboa

Innovation Moments
& Sparks

Innovation Moments

As in every edition, the Summit will host the Journey Demo Day! You will meet the 2 finalists startups that were selected to develop pilot projects with the corporate partners.

Boxtolife

Our platform manages guided visits content used on the visitor’s mobile device and allows the analysis of usage data. It allows managing content for specific publics according to their interests, age range, available time, language, or particular need.

boxto.life

Parsempo

Parsempo is a self-service, end-to-end, AI-powered platform that converts any screen in the public and business domain into a smart, real-time engagement and performance measurement asset for its owners.

parsempo.com

Sparks

Also, you will get to know amazing startups that are disrupting the sector with innovative solutions.

Bridgify

Bridgify helps the travel retailers to improve the travelers’ experience.

bridgify.io

PiipPay

Enabling contactless payments. No apps. No signups. Just scan a QR and pay.

www.piippay.com

Proximi.io

API-first indoor navigation and positioning platform

proximi.io

Shake to Win

We enable local merchants in the west to reach Chinese market.

www.shaketowin.net

Smart Engines

AI-based OCR product (IDs, passports, MRZ, barcodes, etc.

smartengines.com

Tourmake Limited

Tourmake creates interactive virtual tours that increase online visibility.

tourmake.net

Yello

Easily offer any in-person service on the Y7 payment terminal and grow your business.

www.yelloco.com

Zodomus

A channel manager API for developers

www.zodomus.com

Partners

Main Partner
The Journey Partners
Organized by

Contact

For any questions or media requests please contact: claudia.varandas@beta-i.com